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Knack Consulting is a ‘boutique consultancy’ whose core competency is to deliver high quality consulting services in niche areas of expertise. We don’t attempt to be ‘everything to everybody’. We are experts at what we know and advise our clients based on that expertise. In keeping with our ‘Tent Poles’ approach to doing things, we have established at the core of this practice four tent poles, or areas of expertise that has kept our practice at the leading edge of the consulting landscape, these being Digital Strategy; Web 2.0 Consulting; Information Architecture Consulting and Search Engine Optimization Consulting.
Our consulting process is essentially team-based problem solving. The first step is to research the situation faced by the client in order to uncover the real problem. An associate conducts industry research, internal data and fact collection, client and customer interviewing, and competitive analysis. This data is analyzed and the problem is defined; delineating between symptoms and underlying problems is a key task at this stage.
Next, possible solutions to the problem are analyzed in light of the capabilities of the company. The recommendations are then presented to senior management. Increasingly, our clients are retaining us to assist in implementing their recommendations.
Digital Strategy
The internet is incessantly used by companies big and small in their quest for competitive advantage. The web ushered in a new era, in which an online presence developed into an effective way for companies to communicate with customers, suppliers, and partners. But, building this e-business capability often meant reworking much of a company’s business model... Learn More
Interactive Marketing
Interactive Marketing is a great tool to manage customer relationships. It gives our clients the ability to have one on one communication with their target audience, at Knack we make sure that our clients are in a position to make the right connection with the customers, at the right time and also ensuring that they are utilizing the latest and most effective cutting edge media tools... Learn More
Web 2.0
There was a time not so long ago that it was said ‘Content is king’. While content is still king, where it originates has given this oft repeated phrase a new twist. It is the age of the user generated content and so we at knack believe ‘User generated content is king’ and the revolution that has facilitated this progression is of course the advent of Web 2.0... Learn More
Search Engine Optimization
Here is a fact: There are 100 million Web sites with domain names and content on them. This unsurprising figure was put forth by Netcraft, an Internet monitoring company that has tracked Web growth since 1995, of which there are about 47 or 48 million active sites. In 2005 Yahoo! announced that its search engine index contained more than 19.2 billion documents... Learn More
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